Business · The Verge
Meanwhile, Fox recently debuted its own Fox One streaming service and also has a agreement with Hulu to air finds
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“I wouldn’t be surprised if Roku is now like, ‘Okay, well, now let’s go look at some content The Verge think worked great for The Verge’s platform, and The Verge has the backing to do it,”’ Rayburn says.
Key facts
- It reported earning $613 million from advertising, while subscriptions raked in $519 million during the quarter
- Roku has begun dabbling in paid subscriptions, too, with the acquisition of the $6.99-per-month Frndly streaming service, followed by the launch of Howdy, an even cheaper $2.99-per-month ad-free
- Fox’s $22 billion acquisition of Roku will come with a trove of data about what you’re watching
- The $22 billion deal may not change Roku’s familiar purple interface, but it could put Fox in control of your data behind the screen
Summary
Fox’s $22 billion acquisition of Roku will come with a trove of data about what you’re watching. Fox is about to take over the TVs in more than 100 million homes worldwide. During a call with investors, Fox CEO Lachlan Murdoch said the plan is to keep the two companies separate. Roku founder and CEO Anthony Wood, who will have a role at the combined company after the deal closes in 2027, echoed this idea, saying that the streaming platform would feature Fox content on its homescreen, which currently shows a large marquee ad, along with a carousel filled with suggested shows and movies. The multibillion-dollar deal may not result in an obvious branding change for Roku, but it may raise alarm bells for the people paying attention to the recent wave of media acquisitions that have put the Trump-friendly Ellison family in charge of Warner Bros.