Business · Fortune Technology
Buc-ee’s Buckeye backlash as beaver infringement suit infuriates Mini Mart maniacs in Ohio
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A lip-licking alligator, a smiling moose and a hat-wearing bear are among the many cartoon animals to have found themselves in the crosshairs of Buc-ee’s, the popular Texas convenience store chain that has a penchant for protecting its buck-toothed beaver.
Key facts
- The small business, incorporated in 2017, changed its name from Hanes Road Carryout to Beaver’s Mini Mart in January 2025, according to the paperwork
- In contrast, the new 74,000-square-foot (6,875-square-meter) Buc-ee’s off Interstate 70 near Dayton has more than 100 gas pumps, 24 electric vehicle chargers and 700 parking spaces
- Beavercreek City Council responded to the dust-up by passing a resolution Aug. 10 making the beaver a permanent and official part of its 200-plus-year history
- The mini mart gave permission to The Original Goodie Shop bakery in Upper Arlington to use its logo on a signature cookie, with $1 from each one sold going to support Beaver’s legal fees
Summary
But now Buc-ee’s has set off a Buckeye backlash across Ohio and beyond after taking on a beaver in the city of Beavercreek. It’s yet another Buc-ee’s Ltd. trademark infringement lawsuit. On an episode of “Last Week Tonight with John Oliver,” the comedian detailed Buc-ee’s aggressive history of trademark lawsuits targeting various woodland creatures and launched a website hawking merchandise bearing a knockoff “Buc-off” logo and a squirrel mascot named Mr. Nutterbutter. Buc-ee’s sued Beaver’s Mini Mart in late July, four months after the chain known for its extensive food offerings and massive restrooms opened its first Ohio store less than a half-hour’s drive away.