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Not even the weather has been spared: Alabama meteorologist James Spann said he fielded more than a dozen questions

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The public is already struggling to navigate the first wave of synthetic reality.

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Summary

A shadowy polling firm confessed this week to faking survey results in two marquee races, then claimed the entire operation was a "short-term social experiment" on misinformation. An AI-enabled flood of synthetic and outright fabricated content is wreaking havoc on reality, poisoning the signals people rely on to understand politics, business and culture. Median Strategies, a previously unknown polling outfit with little public footprint, surfaced this summer with two blockbuster surveys that were quickly absorbed into the political conversation. In Wisconsin's Democratic gubernatorial primary, Median's fake poll showed democratic socialist Francesca Hong leading Milwaukee County Executive David Crowley by 23 points generating enough artificial momentum to trigger algorithms and create genuine attention. Not even the weather has been spared: Alabama meteorologist James Spann said he fielded more than a dozen questions about an imaginary late-August "cold wave" this week after AI engagement farms churned out bogus forecasts online.

Read full article at Axios →

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