AI Agent · OpenAI · Google · Amazon · Meta · TikTok · The Verge
Websites are closing their doors to AI agents
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OpenAI, Meta, and Google want AI agents to do everything for you.
Key facts
- OpenAI, Meta, and Google want AI agents to do everything for you
- Yelp told TechCrunch that it only allows AI agents that pay for its data licensing program, while Delta Air Lines is preventing them from booking tickets on behalf of users
- Amazon was already fighting off AI agents last year when it banned Perplexity’s agentic shopping feature and sued the AI startup, raising legal and practical questions about the future of agents
- But what happens when the rest of the internet won’t play nice
Summary
Autonomous agents are the hottest thing in AI. In recent weeks, users of services like Meta’s Muse, xAI’s Grok, OpenAI’s Dots, and Instinct have reported blocks preventing their AI agents from performing tasks across top websites. Amazon was already fighting off AI agents last year when it banned Perplexity’s agentic shopping feature and sued the AI startup, raising legal and practical questions about the future of agents on the web. Perplexity responded by pointing out that Amazon doesn’t want AI agents roaming its platform because it won’t get as many human eyeballs in front of its ads, which is an actual issue for the ecommerce giant.