The Thaiger
Phyathai-Paolo partners with Shop.BeDee to advance personalised healthcare in Thailand
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Phyathai-Paolo Hospital Group has announced a strategic partnership with Shop.BeDee, a leading digital healthcare platform, to enhance access to healthcare services and accelerate the shift toward personalised healthcare in Thailand.
Key facts
- Phyathai-Paolo Hospital Group has announced a strategic partnership with Shop.BeDee, a leading digital healthcare platform, to enhance access to healthcare services and accelerate the shift toward personalised healthcare in Thailand.
- The collaboration reflects changing consumer behaviour, as more people are turning to digital channels to search for health information, compare services, and make healthcare decisions
- According to Supakorn Phawanna , Marketing Executive Director of Phyathai-Paolo Hospital Group, healthcare consumers today are increasingly focused on preventive care, wellness, and long-term quality of life rather than seeking treatment
- Different generations have very different healthcare needs
Summary
The collaboration reflects changing consumer behaviour, as more people are turning to digital channels to search for health information, compare services, and make healthcare decisions. Data from Phyathai-Paolo shows that online health package sales have grown by more than 32% over the past three years, while the number of digital customers and health packages purchased online has increased by over 45%.
According to Supakorn Phawanna , Marketing Executive Director of Phyathai-Paolo Hospital Group, healthcare consumers today are increasingly focused on preventive care, wellness, and long-term quality of life rather than seeking treatment only when illness occurs.