Nation Thailand
Thailand Outlines Plan to Commercialise 231 Forgotten Heritage Dishes
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The Thai government has launched a policy framework to commercialise 231 endangered local recipes, capitalising on a top-10 global soft power ranking.
Key facts
- The Thai government has unveiled a policy framework aimed at adding economic value to regional gastronomy by reviving and commercialising 231 endangered local recipes across the country.
- in September 2026, alongside a multi-part promotional campaign titled "5 Series, 5 Restaurants"
- The policy push follows the release of Brand Finance’s Global Soft Power Index 2026, which ranked Thailand 7th worldwide in the category for "Food the World Loves"
- The same index ranked the country 12th globally as a "Great Place to Visit", up two places from 2025.
Summary
The Thai government has unveiled a policy framework aimed at adding economic value to regional gastronomy by reviving and commercialising 231 endangered local recipes across the country.
Under the leadership of Prime Minister Anutin Charnvirakul, who also serves as Minister of Interior, the administration is moving to convert cultural heritage into a structured economic driver for regional tourism and local business development.